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A recent tweet — “Listening to music. #Journals #7days” — has 40,164 retweets and 28,504 favorites. Replies include “@justinbieber love u” and “@justinbieber i love youuuuu.”

It’s not just Twitter, the mindlessness no doubt spreads throughout Facebook as it does the rest of pop culture, news, media.

I’ve seen, firsthand, the insanity on Instagram where an awful, underexposed, barely visible selfie gets hundreds of faves and comments and truely great, inspirational photos only manage 3 or 4 faves and a comment if the creator is fortunate.