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Exchange your Starbucks gift card balance and get dollar-for-dollar credit toward a fresh and tasty Tonx subscription.

I think this is a truly brilliant idea. However, I have no idea how they are going to sustain this if it turns out to be a huge hit. I’m guessing that they are taking the risk that you only convert Starbucks money into free Tonx goods, hoping that once you taste Tonx that you’ll sign up for many years to come. And, if you actually like coffee – you will.